We build apps that help people grow
hivup makes thoughtful, safe apps for families and everyday life. Our name comes from the hive: many cells, one purpose. Each app we build is a cell that does one job really well, and together they help people take small steps that add up to something good.
Our first app, Little Values, helps children aged 3 to 8 learn kindness, honesty, sharing and courage in real places, with real choices, and then practise them at home. It reflects everything we care about: gentle design, parents in control, and technology that serves real life.
Our principles
Families first
We design every screen with children and their parents in mind.
Privacy by default
We collect the least we can, explain it plainly, and never sell data or show ads to children.
Honest technology
When we use AI, it is opt-in, carefully guided, and easy to report.
Small steps, real change
The best apps make life better away from the screen, too.