Small steps.
Big good.
We build thoughtful, safe apps that help people grow. Each app is a cell in our hive, made with care for the families who use it.


Heart Steps
Real values for real life. Children aged 3 to 8 step into places like home, school and the park, help real people, and practise kindness, honesty, sharing and courage. Then they try it for real with their family.
- Teaches real values through real choices
- Helps parents with ideas to try at home
- Explains the real world: home, school, the park and the market
- Optional Pip AI, switched on only by a parent
Made with care, built to be trusted
Safe by design
Built for families first. Grown-ups stay in control, with parent gates and clear settings.
Privacy first
We collect as little as we can, never sell data, and never show ads to children.
Thoughtful AI
Where AI helps, it is opt-in, carefully guided, and every answer can be reported.
Real-world good
Our apps aim to make life better off the screen too, one small step at a time.
One hive, many helpful apps
More apps are on the way
We are building new apps for families and everyday life. Want to hear first?
Email us to get updates →Got a question? Ask Pip!
Pip is the friendly red panda from Heart Steps, and our AI helper. Ask about the app, or for simple ideas to teach kindness, honesty and courage at home.
Join the hive
Be the first to hear when Heart Steps launches and when new hivup apps arrive.